The First Pour

If you’ve noticed a lot of steam coming from the US brew headquarters today, it’s not just the espresso machine. It’s the sound of us finally hitting “Publish.”

February 18, 2026

Today was a massive milestone. We officially launched our Substack, mapped out the best roasters from the Pacific Northwest to North Carolina, and kicked off our first-ever “Great American Brew-Off.”

Why US brew is doing this

To be honest, the “big coffee” world can feel a little cold sometimes. It’s either huge corporate chains or ultra-exclusive boutiques where you feel like you need a PhD to order a latte.

We started USbrew.com because we believe the best coffee in the world is being roasted right here in American neighborhoods—by people who care about the craft, the farmers, and the community.

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What’s next for US brew?

We’re just getting started. This journal is where I’ll be sharing the “unfiltered” side of this journey—the late-night testing sessions, the roasteries we discover on road trips, and the honest mistakes we make along the way.

Thanks for being part of the first pour. Grab a mug and stick around; it’s going to be a caffeinated ride.

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US brew Journal Entry 01

— The US brew Team